DISNEY STORE TAKES CENTER STAGE AT D23 EXPO
New Disney Store Princess Designer Dolls, 25th Anniversary Products, Kidada for Disney Store Wish-a-Littles and 2011 Halloween Costumes Unveiled
ANAHEIM, Calif. – August 8, 2011 – The spotlight will shine on Disney Store’s spectacular product lines at the D23 Expo, held at the Anaheim Convention Center in Calif. from August 19-21.
Disney Store will treat fans to a sneak peek of its fall and holiday 2011 products, as well as offer them a chance to meet and hear from the artists and designers who created them.
Disney Store guests will also get a first look at this year's hottest
Halloween costumes, join in Disney Store's 25th Anniversary kick-off
celebration and have the first look at the Disney Princess Designer Doll
Collection-expected to be one of the most wanted items this holiday
season. Daily at the convention, guests will enjoy Disney Store artist
signings and special guest appearances, as well as witness events such
as a Halloween costume parade and hear the latest news on what's next
for Disney Store.
Guests can take home the Disney Store magic when they purchase exclusive
merchandise in the 1,500 square foot pop-up store housed in Disney
Consumer Product's Disney Living Pavilion. Featured products include
items created especially for the D23 Expo, limited edition 25th
Anniversary items, Vinylmation, and the always unique and whimsical
Kidada for Disney Store Collection. Visitors will not want to miss the
daily opening ceremony, where a special attendee will be chosen to
"unlock imagination" each day at 9 a.m.
In addition, these other D23 Disney Store celebrations and events are
not to be missed:
* 25th Anniversary Collection and Celebration Kick off: D23
guests will help Disney Store kick-off its celebration of 25 magical
years. Since the opening of the first store in Glendale, California on
March 28, 1987, Disney Store has become a global retail phenomenon with
more than 350 stores in eight countries and foot traffic of more than
200 million guests per year worldwide. On Friday, Aug. 19 at 9 a.m.,
Disney Store president Jim Fielding will kick off the celebration with
remarks prior to opening the store on the first day of D23. The first 25
guests in line will receive a special limited edition 25th anniversary
pin. Disney Store artist Jim Salvati will sign exclusive 25th
anniversary commemorative art. The pop-up store will offer the first
25th anniversary products ever.
* Disney Princess Designer Doll Collection: At D23, Disney
Store will debut ten spectacular designer dolls just in time for the
holidays. Each classic doll dressed in a glamorous runway inspired gown
comes in its own special collector case with a sleeve that showcases the
beautiful sketch art created for each one. A limited number of complete
sets will be available for pre-purchase at the D23 event, in addition to
a special limited edition 25th Anniversary silver Cinderella. As part of
the worldwide debut at D23, the dolls will be given to the honorees at
the Legends of Disney Awards ceremony on Friday, Aug. 19, where the
extraordinary actresses whose voices brought to life many modern-day
Disney Princesses including Jodi Benson (Ariel from The Little Mermaid),
Paige O'Hara (Belle from Beauty and the Beast), Lea Salonga (singing
voices of Jasmine from Aladdin and Mulan from Mulan), Linda Larkin
(speaking voice of Jasmine from Aladdin), and Anika Noni Rose (Princess
Tiana from The Princess and the Frog) will be named and honored.
Starting Aug. 22, 2011, one new Disney Princess Designer Doll will
arrive in stores each week for 10 weeks in a random order not to be
revealed to guests until each Monday when they go on sale. An assortment
of home products (stationery and mugs) as well as special trend items
(t-shirts, cosmetics, and accessories) inspired by the beauty of the new
dolls will also be available at D23. D23 guests will be the first to see
these beautiful dolls.
* Halloween Costume Parade: The Halloween Costume Parade held
Saturday, Aug. 20 at 1 p.m. will unveil the hottest costumes for 2011,
including a beautiful limited edition Rapunzel costume (only 2,000 will
be available this fall). Visitors can watch kids modeling the best
Disney Store costumes on the Disney Living Pavilion Center Stage. Five
lucky guests will win the opportunity to receive a complimentary
costume, courtesy of Disney Store.
* Vinylmation Artists Signing: On Sunday, Aug. 21 at 10 a.m.,
Vinylmation artists will sign the new Lion King inspired Vinylmation
collection. Vinylmation toys are the latest pop culture phenomenon and
are treasured by collectors of all ages.
* New Kidada for Disney Store Wish-a-Littles Line: On Sunday,
Aug. 21 at 1 p.m. in the Disney Living Pavilion Center Stage, celebrity
jewelry designer Kidada Jones will make a special appearance to welcome
her newest friends to her exclusive line of jewelry and accessories.
Wish-a-Littles are Kidada's design twist on Disney characters – each
figure opens to reveal a secret jewelry charm. The new fall
Wish-a-Littles include Alice, Ariel, Jasmine and Tinker Bell. Guests can
make their D23 trip extra special and get their photo taken with Kidada
following the reveal.
In addition to all the events and guest appearances, fans can chat with
Disney Store president Jim Fielding and other surprise guests via Disney
Store's Twitter, and get a behind-the-scenes look at the D23 experience
by checking Disney Store's blog, The Buzz, at
Disney Store at D23 can be found in the Disney Living Pavilion. Check
the D23 Expo web site for event schedule details and locations.